Organizational Priorities and the Water Strategy Business Case

Key Questions

• To whom do you need to make the business case?
• What are their business priorities and concerns?
• Can pursuing a water strategy or a proposed action help address their priorities or concerns?
  

 
Critical Customers and the Water Strategy Business Case

What is a "critical customer"?

Those groups and individuals whose behavior or responsiveness a business depends on to maintain its "license to operate" and to deliver consistently increasing shareholder value.

Examples of critical customers

• Customers
• Shareholders
• Suppliers
• Non-governmental organizations (NGOs)
• Financial market actors (e.g., analysts, rating organizations)
• Regulators
• Neighbors & community

Key Questions

• Who are the organization's critical customers?
• Which ones have expectations, needs, or concerns related to water?
• What are their water-related expectations, needs, or concerns?
• Can pursuing a water strategy or a proposed action address these expectations, needs, or concerns? If so, how?

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